Fundamentally I’m a fairly lazy person. I’ll buy the organic, local food that’s grown without pesticides that minimizes my carbon footprint and comes from humanely treated animals, but only if it’s convenient. I’ll walk up to the farmer’s market at Government Center and I’ll lug home a dozen ears of corn, but I won’t drive out of my way to go buy it. The trick to getting me to do the socially responsible thing is to make it really really easy.
It does not get easier than having it delivered to your doorstep before you go to work. Read the rest of this entry ?