In it’s greater wisdom, or possibly as the result of a new marketing consultant – and if you’ve ever watched Slings & Arrows you’re going to be tempted to ask if they’re named Froghammer – the Sci-Fi network has rebranded itself as SyFy. It’s pronounced the same as Sci-Fi. It has the same line up of shows as Sci-Fi. It makes the same mind-bogglingly bad movie-of-the-week movies as Sci-Fi. But now, they’re called SyFy.